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AI website concierge · grounded by design

The website assistant that only says what you've published.

Groundly answers visitor questions from your own website content, shows the exact page it used, and hands anything sensitive — symptoms, advice, promises you haven't made — straight to your team.

Book a demo See how it decides
Cited to your pages Locked scope boundary One script tag
N
Northfield Clinic Ask about services, preparation and booking
General information only — not a substitute for medical advice.
How should I prepare for a pelvic ultrasound?
ANSWERED · CITED
The clinic's preparation guide asks you to arrive with a comfortably full bladder, so it suggests drinking water about an hour beforehand.
SOURCE Preparing for your ultrasound scan northfieldclinic.example/ultrasound-prep
I've had pelvic pain for a few weeks. Is that normal?
HANDED OFF
That's something one of our clinicians should look at properly, so I won't guess. The team can help if you book a consultation or call reception.
Book a consultation Call reception
Ask a question…
The problem

Most website chatbots fail in one of two directions.

01 — Too loose

It makes things up.

Generative bots fill gaps with general knowledge. They speculate, improvise, and answer questions you never approved. For a clinic, a law firm or an adviser, that's liability with your logo on it.

02 — Too rigid

It goes nowhere.

Scripted bots are safe but brittle. Visitors hit a dead end in two clicks and give up, and the bot quietly gets switched off.

03 — Groundly

Natural conversation, with a boundary you can inspect.

Every answer traces back to a page you published. Anything outside your approved scope goes to a person — consistently, every time.

How it works

We build it with you. You add one line to your site.

Groundly is a managed service. We do the setup, so you get a concierge that knows your business without learning prompt engineering.

01

We ground it in your site

We collect your service pages, FAQs and guides and structure them into the only knowledge Groundly is allowed to use. Nothing from the open web. Nothing from general training.

02

We lock the boundary

Together we set what it answers, what it always hands off, and where it sends people — your booking link, contact form or phone line. Then the rules are locked.

03

You paste one script tag

The widget drops into WordPress or any site from a single line in your footer, styled in your colours, with a permanent disclaimer.

<script src="https://widget.groundly-ai.com/v1/widget.js"
data-website-key="wk_your_key" async></script>
The boundary

Every question gets one of three responses. You can always see why.

Groundly behaves like a knowledgeable receptionist reading from your published material — it tells visitors what your site says, not what it thinks.

ANSWER

From your pages, with the source

Services, what to expect, preparation, opening hours and booking — in plain language, attributed to your words, linked to the page it came from.

“Do you offer evening appointments?” “How do I prepare for my first visit?” “Where can I read about fibroid treatment?”
CLARIFY

Asks before it guesses

When a question is too broad to answer well, it asks a short scoping question instead of improvising or giving up.

“Who's your best doctor?” → “Happy to help — which service are you looking into?”
HAND OFF

Straight to a person

Symptoms, diagnosis, treatment or medication, legal or financial advice, and anything you haven't published. Same warm wording, every time, with your booking or contact path.

“I've had this pain for weeks — should I worry?” “Which medication is right for me?” “Can you guarantee that price?”
ON PRICING

Groundly can share prices exactly as they appear on your site — always with a note that final costs are confirmed by your team. It never quotes, negotiates or promises a figure you haven't published.

Cited answers

Every answer shows the page it was grounded in, so it's defensible after the fact.

Checked before it's shown

Quoted text is verified against your source content on our server. If it doesn't match, the visitor gets a safe fallback instead.

Persistent disclaimer

A visible notice stays in the widget at all times, worded for your industry.

Who it's for

Built for businesses where a wrong answer costs more than a missed lead.

Clinics & healthcare

Services, preparation and booking. Never assesses symptoms.

Law firms

Practice areas and how to instruct you. Never gives legal advice.

Financial & insurance advisers

Services and fees as published. Never recommends a product.

Estate agencies

Process, services and valuation booking. Never quotes unpublished figures.

Education & training

Courses, dates and entry requirements. Admissions decisions go to your team.

Privacy

Anonymous by design.

Visitors don't log in. Groundly doesn't collect emails, phone numbers or IP addresses, and if someone types their name it stays in their browser. Conversations are grouped by an anonymous session token so they can be reviewed for quality — built with UK GDPR special-category data in mind. Read our privacy policy.

Pricing

Simple monthly plans, sized by messages.

Every plan includes the full managed setup and the same guardrails. Pick the volume that fits your traffic.

Founding client pricing — for a limited time

Starter

5,000 messages / month
$99 /month List price $129
Start with Starter

Growth

15,000 messages / month
$229 /month List price $299
Start with Growth

Pro

25,000 messages / month
$375 /month List price $450
Start with Pro

Every plan includes

Managed setup and content grounding Locked scope and handoff rules Cited, verified answers Widget in your brand colours Persistent disclaimer One website per plan

A busy month never switches you off

If you go over your plan, Groundly keeps answering. Extra messages are $20 per 1,000, and we'll suggest a larger plan if it keeps happening.

No setup fee. Prices in USD. Founding prices are time-limited; list prices shown for reference. See our terms.

FAQ

Questions we hear first.

Can it say something that isn't on our website?

No. It answers only from the content we ground it in. If the answer isn't there, it says so and points the visitor to your team.

What happens when someone describes symptoms or asks for advice?

It always hands off — even if your site has related content. The visitor gets a consistent, warm message and your booking or contact options.

Can we change what it's allowed to talk about?

The boundary is agreed during setup and then locked. When your services or pages change, we update the content and rules with you.

Does it work with WordPress?

Yes — and with any other site. It's a single script tag in your footer.

Which AI model does it use?

Groundly runs on leading large language models and isn't locked to one provider. The grounding and guardrails sit around the model, not inside a prompt you have to trust.

We're onboarding our first founding clients.

See Groundly answer questions from your own website, and find out what it would hand off.

Book a demo